jonathan blow's 'design reboot'
ret victor 'inventing on principle'
rothko: the artist's reality
the ideas of Alan Kay and Engelbart
For any person building a business: Henry Ford's autobiography
for anyone building software: Fred Brook's MYTHICAL MAN MONTH
Normal Considered Harmful http://www.youtube.com/watch?v=FvmTSpJU-Xc
concept of ethos, pathos, logos. so im not sure where i heard of it but they are core to communicating - be it oratory or advertising...
things beautifully crafted