the best

jonathan blow's 'design reboot'

ret victor 'inventing on principle'

rothko: the artist's reality

the ideas of Alan Kay and Engelbart

For any person building a business: Henry Ford's autobiography

for anyone building software: Fred Brook's MYTHICAL MAN MONTH

snow crash

Normal Considered Harmful http://www.youtube.com/watch?v=FvmTSpJU-Xc

concept of ethos, pathos, logos. so im not sure where i heard of it but they are core to communicating - be it oratory or advertising...

things beautifully crafted

http://vimeo.com/36128995

MineCraft