BUT YOU NEVER SAY THANK YOU
Don Draper keeps it real.
Quote by Ford
“If I had asked people what they wanted, they would have said faster horses”
“Modularity is the human mind’s lever against complexity.”
“The Best for the Most for the Least.”
Lost Interview 1990
Transcript. In case the page is lost forever, a copy of the transcript.
At 36:30
On "Doers" vs. "Thinkers":
“my observation is that the doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person. And if we really go back and we examine, you know did Leonardo have a guy off to the side that was thinking five years out in the future what he would paint or the technology he would use to paint it, of course not. Leonardo was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments. Ah knew about human anatomy. And combing all of those skills together, the art and the science, the thinking and the doing, was what resulted in the exceptional result.
And there is no difference in our industry. The people that have really made the contributions have been the thinkers and the doers. And when you, when you ah, a lot of people of course, it’s very easy to take credit for the thinking. The doing is more concrete. But somebody, it’s very easy to say oh I thought of this three years ago. But ah usually when you dig a little deeper, you find that the people that really did it were also the people that really did it were also the people that really worked through the hard intellectual problems as well.”
The Bicycle for the Mind
Don't forget this:
“I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.
And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds”